As a search marketer, Google synonym functionality poses some interesting problems. We optimise for keywords that we’ve strongly researched, and try to include as many quality variants that we can without sacrificing usability and copy quality.

However, we can’t really cover every base; there are always keywords providing entry points to your site that you won’t have optimised for; usually longer tailed phrases.

As we know, Google is always looking to provide the most relevant results to its users and searchers, and to facilitate this further they’ve been doing work for years on how their algorithms deal with synonyms:

An irony of computer science More >