A blog from The Design Loft geeks about SEO, web design, traditional marketing, some iPhone stuff and general geeky ramblings.
Posts tagged personalised search
Does Google Personalised Search Really Affect Your Search Rankings?
Mar 4th
Wondering if Google Personalised Search will affect your search engine rankings?
It’s a question that we’ve all been wondering the answer to since Google rolled out the service late last year. In the alreay dubious world of search marketing, the addition of personalised search was seen by many as a potential “kiss of death” to search marketers.
Whilst it’s not as bad as all that, conducting any sort of testing on whether your search rankings are affected by personalised search is both time consuming and difficult at best.
Well, the fantastic Dr. Pete at SEOMoz has done some of the hard work for More >
Should You Tweak Your SEO Now That Google Personalises Search Results With Web History?
Jan 22nd
There’s been a lot of hype recently about Google’s Web History functionality. If you’re not sure what that is, I’ll try an explain:
As a “guest user” of Google (i.e. you’re not signed in with your Google Account credentials), all of the web searches you perform are logged, and stored for a period of 180 days. The click throughs that you make based on these searches to any given website will then affect how that website is placed in your personal SERP (search engine results page) for any related searches. Following the 180 days, old entries are displaced by newer searches More >
