A blog from The Design Loft geeks about SEO, web design, traditional marketing, some iPhone stuff and general geeky ramblings.
Posts tagged newsletter
The importance of good copy and it’s impact on your SEO
Sep 18th
How using quality copy on your website can increase your search rankings and sales enquiries A common problem with many well designed websites is that the copy (wording) on the most important pages is quite often written from an "industry" perspective rather than a user perspective.
Why does this matter?
- Keyword density – Good website copy is built on the basis of your search engine keyword strategy and should be written to reflect this. Proper keyword density, keyword formatting and placement all play a big part in how search engines see your site.
- Encourage visitors to get in touch – Why should a More >
3 common SEO mistakes that could affect your Sheffield or U.K. business
Sep 11th
How you can generate more enquiries online by avoiding some common SEO mistakes SEO is a rapidly changing and long haul industry. However, there are some common rules that can be applied and mistakes that can be avoided. Take a look at the list below and see if your site suffers from any of these all too common SEO mistakes.
3 common SEO mistakes
- Targeting too many keywords per page – Think about what you offer, do you need to cram all your product or service keywords into every page? The best results come from relevant keywords per page. Try targeting 2 keywords or More >
3 benefits of email marketing
Jul 23rd
Improve sales with effective email marketing Email marketing is a fantastic way of getting generating more business for very little outlay. A properly implemented email marketing campaign can benefit your company massively, take a look at the bullets below to find out more…
3 benefits of email marketing
- Get the right message to the right people - Easily manage your contact lists and organise them into different groups, allowing you to target specific people with specific offers and news.
- Build a reputable brand- Keep your subsribers up to date and become recognised as a valuable source of relevant and noteworthy information; convert more More >
3 easy ways to help your site rank higher
Jul 16th
Improve rankings in your lunch break Topping Google is not something that can be achieved over night. However, you can make real and measurable progress by getting involved in some quick and simple SEO practices.
3 easy ways to help your site rank higher
- Spread the word with free PR - Got a new product or a fantastic new contract? Then tell the world! There are a host of free PR sites out there that will help you get your website out there to the masses. A quick Google search for "free pr sites" gives you a ton of options!
- Get involved with industry specific More >
Popular SEO myths
Jul 9th
A look at Search Engine Optimisation (SEO) As a set of web geeks, the one question that we get asked constantly is…. "How can I get to the top of Google?". There is no magic wand and no straight answer to that question, but we are here to help and we can help you rank highly and increase your online sales.
With that in mind, take a look at some myths that we've set out to clear up…
Take 5 – fact or fiction?
- FICTION – Spending time and effort stuffing keyword into "meta" tags will gain me a high ranking - These days More >
Increase your search engine ranking – blogging uncovered
Jul 2nd
Looking for an effective quick way to boost your rankings?
Well, blogging could very well be the answer for you. Blogging is the art of publishing and sharing your own, and your company's thoughts, views, tips, tricks and interesting articles to a dedicated website which is easily managed and maintained.
Why is blogging so good for boosting rankings?
When you publish a blog post, you naturally fill it with fantastic keywords and quality content. Why? Because you are talking about something you are an expert in, you can blog about whatever you like and, as long as it is specific to your More >Gain more customers with Social Media Networking
Jun 25th
Social Media what?
Social Media Networks are the latest and greatest way to drive traffic to your website whilst providing free (yep, free) exposure to potential customers. It may sound bizarre to use social networks to your advantage in business but they allow you to get your message across, and to the right people. You may have a fantastic offer, but what if no one knows about it?
Remember word of mouth?
Building a reputation is the most rewarding and profitable exercise you will undertake, and building your online profile shows potential, and existing customers that you are a forward thinking business, beating More >
