Google Caffeine is being rolled out to various data centres in Google’s arsenal progressively and some search marketers may see significant changes to their rankings, and their client’s rankings over the coming months.

The “Web Design Barnsley” test.

I’ve been keeping an eye on this using the keyphrase “web design Barnsley” via the Google.co.uk (The Web) engine. The reason being, it’s a term that we used to optimise for, don’t anymore but still (used to) rank well for.

We were consistently number 3 in this search without spending any real time optimising. Now when I search we appear at number 7…

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