A geek's blog about nerdy stuff, with an array of musings on SEO & web design, Barnsley based but internationally read. Honest.
SEO, Social Media & Web Tidbits
Search Engine Optimisation blog posts by The Design Loft
Blogging For SEO Success – Why Blogging Is Important To Your SEO Strategy
Mar 12th
Wondering how blogging for SEO can benefit your website? Read on…
As a search marketer I do preach (too much?!) about how important blogging for SEO is. It’s something that’s still relatively new to the non techy, non geeky, “standard” web user. And not only that, most companies that should be blogging for SEO purposes don’t usually know how SEO can benefit their website rankings and how blogging for SEO can benefit them from a lead generation perspective.
When it comes to convincing clients that blogging for SEO is a viable and valuable route to more sales, or conversions, or whatever More >
Does Google Personalised Search Really Affect Your Search Rankings?
Mar 4th
Wondering if Google Personalised Search will affect your search engine rankings?
It’s a question that we’ve all been wondering the answer to since Google rolled out the service late last year. In the alreay dubious world of search marketing, the addition of personalised search was seen by many as a potential “kiss of death” to search marketers.
Whilst it’s not as bad as all that, conducting any sort of testing on whether your search rankings are affected by personalised search is both time consuming and difficult at best.
Well, the fantastic Dr. Pete at SEOMoz has done some of the hard work for More >
Facebook Pages Get Google Real Time Search Boost
Mar 1st
Facebook has, as you know, side swiped MySpace from the top of the social networking tree. I for one prefer Facebook and with the addition of Facebook pages for businesses, it’s scope became huge.
As a search marketer and general digi marketing geek I’ve often wondered the best way to use Facebook for my clients. Of course we know about the “Pay Per Click” style advertising Facebook allows but what about those people who can’t afford that; the people who want a more cost effective Facebook advertising solution?
Well, whilst it’s not a golden egg, the recent announcement by Google that Facebook More >
Google Buzz iPhone Web Interface Review – As Good As An App?
Feb 22nd
Well there’s been a lot of, ahem, buzz around Google’s new product Google Buzz, and for those of you looking for a Google Buzz iPhone App, the web interface may just fit.
Whilst I’ve had a play around with the desktop version and to be honest, couldn’t see much point in it considering we’re on Twitter and Facebook (just another social network to update?!), I didn’t find it revolutionary or at all useful; especially considering I’m not an ardent Gmail user.
Anyhoo, I can see why people would like to use Google Buzz and one day (if and when it opens up to More >
Outsourcing Your SEO Can Cost You Your Website – Can It Really?
Feb 15th
I’ve just read a very interesting article from SiteProNews about how outsourcing your SEO can cost you your website.
Obviously this piqued my interest, given that a lot of companies outsource such tasks to us at The Design Loft.
The article isn’t actually a search marketer bashing as I may have expected, it’s actually an interesting piece on how getting a basic grasp of SEO can greatly benefit your online business.
It also looks at how employing search marketers such as us to manage your SEO can be a daunting task; asking how can search marketers know how you want to promote your More >
Yahoo!Gives A Rousing Insight Into It’s Search Plans – But Does Anyone Care?
Feb 11th
There’s an interesting story over on the BBC Technology site which looks at how Yahoo! is not abandoning it’s search business despite losing out more and more to Google and Bing.
It’s a good read as a SEM and provides a bit of an insight into the company’s plans for it’s search product going forward; Yahoo! of course did pioneer this a decade ago…
The thing that really got me wondering is this quote from Greg Sterling of SearchEngineLand:
“I think the market wants a competitive Yahoo, it doesn’t want to see just two players dominate this space. It wants more diversity and More >
Social Networking: Google Buzz – A Worthy Addition Or Just Another Social Network To Update?
Feb 10th
The recently announced Google Buzz is something that I just can’t make my mind up about.
First of all, here’s what Google say about it:
Go beyond status messages Share updates, photos, videos, and more. Start conversations about the things you find interesting.
And if you check out the video on the Google Buzz website, it does what it says on the tin. You’ll see from the video that there are a few things that you already recognise:
- The facility to share your thoughts with people you follow (more on following later)
- The ability to “Like” or “Un-Like” what people share (Facebook anyone?)
- The facility to use More >
