A geek's blog about nerdy stuff, with an array of musings on SEO & web design, Barnsley based but internationally read. Honest.
“Web Design Barnsley” Term Takes A Beating In The Search Results Thanks To Google Caffeine
Google Caffeine is being rolled out to various data centres in Google’s arsenal progressively and some search marketers may see significant changes to their rankings, and their client’s rankings over the coming months.
The “Web Design Barnsley” test.
I’ve been keeping an eye on this using the keyphrase “web design Barnsley” via the Google.co.uk (The Web) engine. The reason being, it’s a term that we used to optimise for, don’t anymore but still (used to) rank well for.
We were consistently number 3 in this search without spending any real time optimising. Now when I search we appear at number 7…
On the other hand, the term “SEO Sheffield” which we used to rank at number 7 for, we now rank at number 5 for.
These changes kicked in last week and I’ve noticed that rest of the SERPs have changed, not just our results. Is Google Caffeine responsible for more “real time” indexing and results presentation? If so, how does that affect the search marketing profession…
Any thoughts?
Mark wrote this...
Mark is a director at The Design Loft; a marketing studio delivering design, web solutions, SEO, PPC, print, photography and digital marketing directly to SMEs and as white label products to marketing agencies and design houses, all from a base near Sheffield, England. He has consulted and worked on projects for the NHS, UK Ministry of Defence, Barclays PLC, JCB and many more as an experienced web designer, online marketer, IT trainer and casual geek. On top of that he has an affinity for his iPhone and his Mac and loves designing and building pretty websites. He is also a huge advocate of the .NET CMS mojoPortal and is one of the UK's leading mojoPortal skin / mojoPortal theme designers. He has a dog called Pete and is the frontman and bassist for Green Ball Flyers. He also dislikes coconut. Alot.
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