A geek's blog about nerdy stuff, with an array of musings on SEO & web design, Barnsley based but internationally read. Honest.
Does Google Personalised Search Really Affect Your Search Rankings?
Wondering if Google Personalised Search will affect your search engine rankings?
It’s a question that we’ve all been wondering the answer to since Google rolled out the service late last year. In the alreay dubious world of search marketing, the addition of personalised search was seen by many as a potential “kiss of death” to search marketers.
Whilst it’s not as bad as all that, conducting any sort of testing on whether your search rankings are affected by personalised search is both time consuming and difficult at best.
Well, the fantastic Dr. Pete at SEOMoz has done some of the hard work for us. His post looking at whether Google are getting a little too personal is a brilliantly informative read which proves thought provoking and reaffirms that testing is the only sure fire way of making any decisions about personalised search.
Have you come across any other testing methods for checking the impact of Google’s personalised search? If so, let us know in the comments!
Mark wrote this...
Mark is a director at The Design Loft; a marketing studio delivering design, web solutions, SEO, PPC, print, photography and digital marketing directly to SMEs and as white label products to marketing agencies and design houses, all from a base near Sheffield, England. He has consulted and worked on projects for the NHS, UK Ministry of Defence, Barclays PLC, JCB and many more as an experienced web designer, online marketer, IT trainer and casual geek. On top of that he has an affinity for his iPhone and his Mac and loves designing and building pretty websites. He is also a huge advocate of the .NET CMS mojoPortal and is one of the UK's leading mojoPortal skin / mojoPortal theme designers. He has a dog called Pete and is the frontman and bassist for Green Ball Flyers. He also dislikes coconut. Alot.
| Print article | This entry was posted by Mark on March 4, 2010 at 3:41 pm, and is filed under SEO, Social Media & Web Tidbits. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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