A geek's blog about nerdy stuff, with an array of musings on SEO & web design, Barnsley based but internationally read. Honest.
Yahoo!Gives A Rousing Insight Into It’s Search Plans – But Does Anyone Care?
There’s an interesting story over on the BBC Technology site which looks at how Yahoo! is not abandoning it’s search business despite losing out more and more to Google and Bing.
It’s a good read as a SEM and provides a bit of an insight into the company’s plans for it’s search product going forward; Yahoo! of course did pioneer this a decade ago…
The thing that really got me wondering is this quote from Greg Sterling of SearchEngineLand:
“I think the market wants a competitive Yahoo, it doesn’t want to see just two players dominate this space. It wants more diversity and innovation and that comes from competition. I give them a fighting chance.”
As a search marketer, of course we want to see Yahoo! bounce back and drive innovation in search the way that Google is constantly doing. But, my question is this:
As standard web users – do people really care whether or not they have a pick list of search providers, as long as they get relevant results from their queries?
Mark wrote this...
Mark is a director at The Design Loft; a marketing studio delivering design, web solutions, SEO, PPC, print, photography and digital marketing directly to SMEs and as white label products to marketing agencies and design houses, all from a base near Sheffield, England. He has consulted and worked on projects for the NHS, UK Ministry of Defence, Barclays PLC, JCB and many more as an experienced web designer, online marketer, IT trainer and casual geek. On top of that he has an affinity for his iPhone and his Mac and loves designing and building pretty websites. He is also a huge advocate of the .NET CMS mojoPortal and is one of the UK's leading mojoPortal skin / mojoPortal theme designers. He has a dog called Pete and is the frontman and bassist for Green Ball Flyers. He also dislikes coconut. Alot.
| Print article | This entry was posted by Mark on February 11, 2010 at 12:21 pm, and is filed under SEO, Social Media & Web Tidbits. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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